Let’s just say Ali has been in the lash game since before it was cool. The industry sparked a passion in her from the very beginning which has propelled her career for the better part of a decade. In her early days, there was a shortage of reputable lash companies and artists. She saw lashing for what it was, a goldmine of opportunity. 

With the help of her amazing family & now husband, she started small and built her clientele. She went from her own little operation, to opening and managing two salons. She followed that up by designing curricula for a major lash line’s educational department and helped build a brand for that same lash line. 

Ali always felt that something was missing in the industry and never felt like she could totally be herself, so one day she decided, ‘Fuck it. If there’s nothing in the industry I connect with, I’m going to create it’, and subsequently went on to develop her own megavolume focused lash extension line and unique lash artistry courses & workshops.

She has endless amounts of ambition & fearlessly pursues her dreams as she constantly strives to empower the lash community to ‘Have some fucking fun and to always push the boundaries’.