Keynote Speaker

Michelle Bong is a visionary in the lash and brow beauty space, merging artistry, innovation, and business strategy to elevate industry standards. Her journey began in dental assisting before she transitioned into beauty in 2011, building a multi-faceted brand that empowers lash and brow artists to thrive.

As the founder of The Lash Artisan Group, Michelle has spent over a decade scaling a successful beauty business from Toronto, creating solutions that blend artistry with efficiency. Her latest venture, Elevate Brows™, is leading the charge in the brow care revolution—because fuller, healthier brows start with scalp-level care, not just makeup. Featured on Dragons' Den Season 19 and now in 188 Walmart locations across Canada, Elevate Brows™ is redefining professional beauty accessibility.

Michelle’s expertise spans product innovation, brand positioning, and business growth in the ever-evolving lash industry. Her mission is clear: to simplify beauty, amplify confidence, and empower lash professionals to create sustainable success in their craft by creating their best life.

This talk isn’t just about the latest tools, techniques, or trends, it’s about the deeper reason we chose entrepreneurship in the first place. Innovation isn’t just about what we create, it’s about how we leverage our skills, mindset, and business strategies to achieve real freedom, freedom of time, financial independence, and the ability to build something that aligns with our values. We started in this industry to take control of our future, yet many of us find ourselves trapped in the cycle of being ‘booked and busy’ with no clear path to true independence. In this talk, I’ll share how innovation isn’t just about evolving your craft, but about building a smarter, scalable business that provides long-term financial security and the freedom we originally set out to achieve.