Before Kim Jaynes founded Borboleta Beauty, she was an up-and-coming lash artist who wanted to give her clients the best extensions possible. Fed up with the lack of decent lash options, Kim dreamed of creating her own. She envisioned a lash brand that would embrace the beauty of diversity while empowering other artists to achieve their goals. In 2013, her dream became a reality when Borboleta Beauty was born. After starting the brand with nothing, Kim hustled to get her products into the hands of other artists. In the early days, she actually sold lashes out of the trunk of her car!

Since then, the company has come a long way. Now one of the leading lash extension brands in the world, Borboleta is known and loved by artists all over the globe. For Kim, it’s always been about so much more than that—it’s about women supporting other women. That’s why the company is dedicated to giving lash artists the tools they need to be successful. In addition to developing cutting-edge products, Borboleta runs the lash industry’s largest education program, training thousands of artists around the world every year. For Kim, that’s the most rewarding part of all, helping other women build their careers and find their passion.