Breakout Speaker

Wednesday Wood is an esthetician and lash artist based in Houston, Texas. With over a decade of experience in the beauty industry and eight years dedicated specifically to the art of lashing, Wednesday has established herself as a master in the craft. As the proud owner of a thriving lash studio, she has cultivated a reputation for delivering impeccable results and exceptional client care.

In addition to running a successful studio, Wednesday is also a passionate lash educator, helping aspiring and experienced lash artists refine their skills and build successful careers. She has grown the majority of her clientele and following by developing a bold, standout personal brand, and now she teaches other beauty professionals how to do the same. 

Her passion for education extends beyond the classroom; she is also the host of The Wicked Biz Podcast, where she shares invaluable insights, tips, and tricks about the beauty business, with a special focus on cultivating a loyal lash clientele and building a brand that stands out.

Let’s dive into how creating a strong, memorable brand can help you stand out and attract loyal clients. You’ll learn why branding is so much more than just a logo and how it builds trust with clients over time. I’ll share simple, actionable tips to define your unique vibe, keep your brand consistent, and make your lash business unforgettable. Whether you’re new to lashing or a seasoned pro, this session is packed with ideas you can start using right away to grow your brand and your client base.